Sun Moon Jewellery — A WooCommerce Store Built From the Ground Up
Sun Moon Jewellery by Dimple is a fashion jewellery brand run by Yogeeta Enterprises, Mumbai. DesignsWow took the brand from an idea to a fully working WooCommerce store — design, product catalogue, a custom checkout plugin, WhatsApp ordering, UPI/QR payments and every legal page it needed to go live.
by Dimple Fashion & Oxidised Jewellery, Mumbai
Client
Sun Moon Jewellery by Dimple (Yogeeta Enterprises), Malad West, Mumbai
Industry
Fashion, Oxidised & Statement Jewellery
Relationship
Built end to end, from concept to launch — ongoing support
Services Provided
Website design & build, custom WooCommerce plugin, WhatsApp order flow, UPI/QR payments, legal pages, technical support
Prepared By
DesignsWow (designswow.com)
Everyday Jewellery With a Story Behind It
Sun Moon Jewellery was founded by Dimple on a simple belief — you don't need a special occasion to wear something beautiful. The brand, run under Yogeeta Enterprises and based in Malad West, Mumbai, sells trendy, elegant and affordable jewellery designed for everyday dressing: oxidised and silver replica earrings, statement earrings, oxidised, heritage and handmade necklaces, an AD Collection, a Fusion Collection, bracelets and a constantly refreshed New Arrivals line.
DesignsWow was brought on to take this idea and turn it into a fully working online store — right from the first product photo to the day the first order came in.
From Concept to a Fully Operational Store
There was no existing website to redesign — Sun Moon Jewellery needed a store built from scratch. DesignsWow handled the complete journey: setting up WordPress and WooCommerce, structuring the product catalogue into clear categories, designing a mobile-friendly shopping experience, and — because most of Dimple's customers wanted to order and pay the way they already do on WhatsApp and UPI — building a checkout flow tailored to exactly that behaviour, instead of a generic default WooCommerce checkout.
A Store Designed Around How Customers Actually Buy
WooCommerce Store Build
Designed and built the full store on WordPress & WooCommerce, with the catalogue organised into Earrings (Oxidised & Silver Replica, Statement), Necklaces (Oxidised, Heritage, Handmade, Statement), an AD Collection, Fusion Collection, Bracelets and New Arrivals.
Custom Checkout Plugin
Built a bespoke WooCommerce plugin — Royal Jewellery Checkout Customizations — evolved through several versions (v1.3 to v1.6) with a dynamic "Place Order" button, a WhatsApp-green button state, and a smoother, more personal checkout than WooCommerce offers out of the box.
WhatsApp Order Flow
Set up a Thank You page redirect that opens WhatsApp automatically in a new tab after checkout, so every order continues naturally into a WhatsApp conversation. Also fixed a stray Portuguese "Endereço" label bug in the WhatsApp ordering plugin.
UPI & QR Code Payments
Added UPI deep links and improved QR code generation and performance at checkout, so customers on mobile can pay in the app they already use, without friction.
Technical Reliability
Corrected the SPF record on GoDaddy cPanel so order and account emails land properly, and fixed the mobile My Account page layout with flexbox CSS for a clean experience on phones.
Legal & Policy Pages
Wrote and published the Terms & Conditions, Privacy Policy, Delivery Policy, Return Policy and Jewellery Care pages the store needed to operate properly and transparently from day one.
A Catalogue Structured for Easy Browsing
The product catalogue was organised into clear, browsable collections rather than one long undifferentiated shop page:
Earrings
Oxidised & Silver Replica Earrings, Statement Earrings
Necklaces
Oxidised, Heritage, Handmade and Statement Necklaces
AD & Fusion Collections
Signature American Diamond pieces alongside fusion-style designs
Bracelets & New Arrivals
A dedicated bracelets line plus a constantly refreshed New Arrivals section
A Store That Was Ready to Trade From Day One
Fully working WooCommerce store launched from a standing start
Checkout built around WhatsApp & UPI — how customers actually pay
Reliable order & account emails after the SPF fix
Clean, usable mobile experience across shop and account pages
Complete legal & policy pages in place at launch
Ongoing plugin support as the store's needs evolve
[Traffic, order volume and conversion figures to be added once available from the client.]
"[Add a short quote from Dimple / Sun Moon Jewellery here, if you have one.]"— Sun Moon Jewellery by Dimple
Concept to Operation, Handled End to End
Sun Moon Jewellery shows what DesignsWow can do when a client starts with an idea rather than an existing website: a complete WooCommerce build, a checkout designed around how customers actually want to order and pay, and every operational and legal detail sorted before launch day — with ongoing support as the store keeps growing.
Starting a Store From Scratch?
Let's talk about taking your idea to a fully working, ready-to-trade online store.